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[J537.Ebook] Download Mercury: An Intimate Biography of Freddie Mercury, by Lesley-Ann Jones

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Mercury: An Intimate Biography of Freddie Mercury, by Lesley-Ann Jones

Mercury: An Intimate Biography of Freddie Mercury, by Lesley-Ann Jones



Mercury: An Intimate Biography of Freddie Mercury, by Lesley-Ann Jones

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Mercury: An Intimate Biography of Freddie Mercury, by Lesley-Ann Jones

Revealing and intimate, based on more than 100 interviews with key figures in his life, this is the definitive biography of Queen front man Freddie Mercury, one of pop music’s best-loved and most complex figures.

A revealing, intimate look at the man who would be Queen.

As lead vocalist for the iconic rock band Queen, Freddie Mercury’s unmatched skills as a songwriter and his flamboyant showmanship made him a superstar and Queen a household name. But despite his worldwide fame, few people ever really glimpsed the man behind the glittering façade.

Now, more than twenty years after his death, those closest to Mercury are finally opening up about this pivotal figure in rock ’n’ roll. Based on more than a hundred interviews with key figures in his life, Mercury offers the definitive account of one man’s legendary life in the spotlight and behind the scenes. Rock journalist Lesley-Ann Jones gained unprecedented access to Mercury’s tribe, and she details Queen’s slow but steady rise to fame and Mercury’s descent into dangerous, pleasure-seeking excesses—this was, after all, a man who once declared, “Darling, I’m doing everything with everyone.”

In her journey to understand Mercury, Jones traveled to London, Zanzibar, and India—talking with everyone from Mercury’s closest friends to the sound engineer at Band Aid (who was responsible for making Queen even louder than the other bands) to second cousins halfway around the world. In the process, an intimate and complicated portrait emerges. Meticulously researched, sympathetic yet not sensational, Mercury offers an unvarnished look at the extreme highs and lows of life in the fast lane. At the heart of this story is a man...and the music he loved.

  • Sales Rank: #63541 in Books
  • Published on: 2012-07-03
  • Released on: 2012-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x 1.40" w x 6.12" l, 1.36 pounds
  • Binding: Hardcover
  • 368 pages

Review
“Mercury goes beyond the glittering façade to get an unvarnished look at Queen’s rise to fame, the loves of Mercury’s life and his fraught relationship with his conservative past, creating a complete portrait of this magnetic musician.” --MetroSource

About the Author
Lesley-Ann Jones is an award-winning music journalist and author. She toured with Queen and has unrivalled access to the band. She lives in London.

Excerpt. © Reprinted by permission. All rights reserved.
Mercury 1 LIVE AID
By making this concert, we are doing something positive to make people look, listen, and hopefully donate. When people are starving, it should be looked upon as one united problem. Sometimes I do feel helpless. This is one of those times I can do my bit.

Freddie Mercury

 

It was the perfect stage for Freddie Mercury: the whole world.

Bob Geldof

 

There was a time when politicians made great orators. The art has dwindled dramatically in this century. Rock ’n’ roll, of all unlikely disciplines, is one of the few remaining professions in which an individual or group can hold an audience in the palm of their hand, controlling a throng of thousands with their voice. Film actors can’t do it. Television stars don’t even get close. Perhaps it makes the rock superstar the last great compelling figure of our times. This occurred to me as I stood in the curtained wings at Wembley Stadium on Live Aid day with Who bassist John Entwistle and his girlfriend Max. We watched Freddie perform in sweltering heat for close to 80,000 people, and for a television audience of . . . who knows? A lot of figures have been bandied about in the ensuing years, but somewhere between “400 million in around 50 countries via satellite” and “1.9 billion worldwide.” With nonchalance, wit, cheek, and sex, he gave it the works. We looked on, open-mouthed. The deafening roar of the crowd drowned out any attempt to speak to them. Freddie couldn’t have cared. The raw power that held his audience spellbound was so potent, you imagined you could smell it. Backstage, the most legendary names in rock paused to watch their rival stealing the show. Freddie knew what he was doing, all right. For eighteen minutes, this unlikely king and Queen ruled the world.

*   *   *

We make luck in random ways. Bob Geldof, scribbling in his diary in a taxi one day: that was lucky. This was in November 1984. From the depths of his brain, a “battleground of conflicting thoughts,” as he later described it, came rudimentary bits of lyrics that would soon enough rock the world. It happened shortly after watching Michael Buerk’s terrible bulletin from famine-wracked Ethiopia on BBC News. Horrified by television footage depicting suffering of biblical proportions, Geldof felt at once shocked and helpless, his gut telling him that he had to get involved. He had no idea how. He could do what he did best: sit down and write a hit single, the proceeds of which he could pledge to Oxfam. But his Irish punk band the Boomtown Rats were by then in decline, having not enjoyed a Top Ten hit since 1980. Their zenith, a Number One with “I Don’t Like Mondays,” had been and gone in 1979. Music fans, he knew, would flock to buy a charity single provided the artist was big enough—especially at the Christmas-single time of year. It was a question of finding a sympathetic star to record one. How much better if he could persuade a whole galaxy to join in one song.

Bob spoke to Midge Ure, whose band Ultravox were appearing that week on The Tube—a Channel 4 rock and pop show hosted by Geldof’s then girlfriend (soon to be his wife), the late Paula Yates. Midge agreed to set Geldof’s lyrics to music and to orchestrate some arrangements. Bob then went to Sting, Duran Duran singer Simon Le Bon, Gary and Martin Kemp of Spandau Ballet. His galactic list stretched as time ticked on to include, among many, Boy George, Frankie Goes to Hollywood, the Style Council’s Paul Weller, George Michael and Andrew Ridgeley of Wham, and Paul Young. Francis Rossi and Rick Parfitt of Status Quo went in willingly. Phil Collins and Bananarama followed suit. David Bowie and Paul McCartney, who were otherwise committed, made contributions remotely. These were sent to Geldof to be dubbed onto the single later. Sir Peter Blake, world-famous for his iconic artwork on the Beatles’ album cover Sgt. Pepper’s Lonely Hearts Club Band, was recruited to design the record sleeve. Band Aid was born, the name a pun on a common brand of adhesive bandage. This was to be a “band” that would “aid” the world.

“Do They Know It’s Christmas?” was recorded free of charge at Trevor Horn’s Sarm West Studios in Notting Hill, West London, on 25 November 1984, and was released just four days later.

At Number One that week was knockout Scottish singer Jim Diamond, with his sublime, timeless ballad “I Should Have Known Better.” Although Jim’s group PhD had scored a hit with “I Won’t Let You Down” in 1982, he had never had a solo hit. The music industry was therefore gobsmacked when big-hearted Jim gave an interview about his chart success.

“I’m delighted to be Number One,” he said, “but next week I don’t want people to buy my record. I want them to buy Band Aid instead.”

“I couldn’t believe it,” said Geldof. “As a singer who hadn’t had a Number One for five years, I knew what it cost him to say that. He had just thrown away his first hit for others. It was genuinely selfless.”

The next week, “Do They Know It’s Christmas?” went straight to Number One in the UK, outselling everything else on the chart put together and becoming Britain’s fastest-selling single since the chart’s inception in 1952. A million copies were shifted in the first week alone. The record held the Number One slot for five weeks, selling more than three and a half million copies. It went on to become the UK’s biggest-selling single of all time—ending the nine-year reign of Queen’s magnum opus, the “ba-rock” “Bohemian Rhapsody.” “Do They Know It’s Christmas?” would only be outsold in 1997 by Elton John’s double-A-side charity single “Candle in the Wind/Something About the Way You Look Tonight,” rerecorded as a tribute to the late Princess of Wales.

“Queen were definitely disappointed that they hadn’t been asked to appear on ‘Do They Know It’s Christmas?,’ ” admits Spike Edney, a session musician who toured with Queen as the band’s fifth member, contributing on keyboards, vocals, and rhythm guitar, and who had made his name playing for the Boomtown Rats and a string of big-name acts.

“I was out doing a Rats tour with Geldof, and I mentioned this to Bob. It was then he told me that he was hoping to get a show together, and he was definitely going to ask Queen to play. I remember thinking, Bollocks. He’s nuts. It’ll never happen.”

The industry’s reaction to what Geldof had achieved so far suggested otherwise. Hot on the heels of the British chart effort came America’s contribution, in the form of supergroup USA for Africa and their single “We Are the World.” Written by Michael Jackson and Lionel Richie, produced by Quincy Jones and Michael Omartian, the session brought together some of the world’s most legendary musicians. It was recorded at Hollywood’s A&M Studios in January 1985, and boasted a stellar cast, Diana Ross, Bruce Springsteen, Smokey Robinson, Cyndi Lauper, Billy Joel, Dionne Warwick, Willie Nelson, and Huey Lewis among them. In all, more than forty-five of America’s top artists took part. A further fifty had to be turned away. When the chosen ones arrived at the studio, they were confronted with a sign instructing them to “please check your egos at the door.” They were also met by an impish Stevie Wonder, informing them that if the song wasn’t up to scratch nor down in one take, he and fellow blind artist Ray Charles would be driving them all home. The record sold more than twenty million copies, and became America’s fastest-selling pop single ever.

It was after Queen’s challenging The Works outing that Geldof took his aid campaign up a notch, announcing plans to create the most ambitious rock ’n’ roll project of all time. Because they had been ignored for the single, Queen did not consider themselves an obvious choice for the concert lineup. That seems an irony now. Despite their fifteen-year career, a matchless back catalogue of albums, singles, and videos, royalties into the multimillions, and having landed most music awards going thanks to musicianship which embraced rock, pop, opera, rockabilly, disco, funk, and folk, Queen’s star appeared to be in the descendant. The band had been away from home for a considerable period between August 1984 and May 1985 promoting their album, The Works, during which they took part in the Rock in Rio festival in January 1985—performing live for 325,000 fans. But the tour had been beset by problems. There was talk of them going their separate ways.

“They were obviously drifting,” confirms Spike Edney. “Times had changed, we were into a whole new musical genre. It was all New Romantics, Spandau Ballet, and Duran Duran. There’s no accounting for success or failure—and no guarantees. Things had been going a bit awry for Queen for a while, especially in America. There was shit going down with their US label. Their confidence was knocked. Maybe they did take it out on each other a bit. Who wouldn’t?”

“Hey, people fight,” reasons their close friend, keyboard maestro, and former Strawb and Yes-guy, Rick Wakeman.

“Band members argue. It’s understandable: in how many other jobs are you flung together all the time? Out on the road, you eat breakfast together, travel to work together, have every meal together. The only time you are alone is in bed—and not always then. No matter how friendly you all are, there comes the day when you say to yourself, “If that guy scratches his head one more time, I’ll stick a knife in him.” You have to learn to give each other space. Provided you make the right music, it doesn’t matter if one gets pissed, one goes to a drugs den, one makes it to the arena to practice, another nips off to a football match. Get a band of four or five people together, extreme creatives who do wondrous things with their minds, hands, and voices, and there’s all the potential for fireworks. In that respect, Queen were no different from the rest of us.”

After touring to promote their bewilderingly dance-y, guitarless 1982 album Hot Space, Freddie Mercury, Brian May, Roger Taylor, and John Deacon had effectively disbanded to concentrate on solo pursuits—notably Brian with Eddie Van Halen on the Star Fleet Project, and Freddie on his own album. In August 1983, they regrouped in Los Angeles to collaborate on The Works, their tenth studio album and debut CD. “Radio Ga Ga” was the first single. The Works also featured hard-rock number “Hammer to Fall,” the plaintive ballad “Is This the World We Created. . .?,” and the controversial “I Want to Break Free”—its outrageous cross-dressing video loosely based on a domestic scene from British TV soap Coronation Street. While the single proved hugely popular in the UK and other territories, it had offended conservative Middle America and upset many fans.

Worse, Queen had recently broken the United Nations cultural boycott, as had Rod Stewart, Rick Wakeman, Status Quo, and others, to perform in apartheid South Africa. Their October 1984 shows at Sun City, Sol Kerzner’s casino, golf, and entertainment resort in Bophuthatswana, earned the band widespread criticism and saw them fined and blacklisted by the British Musicians’ Union. For an African-born musician—which Freddie was—this was a travesty. The situation was not solved until racial segregation fell in 1993, a year before Nelson Mandela was elected president of South Africa. Queen would become major and active supporters of Mandela in later years.

“I stood up for Queen totally when they went to South Africa,” retorts Rick Wakeman. “I, too, performed a concert in the middle of apartheid, with an orchestra made up of black Zulus, Asians, and whites.

“I did Journey to the Centre of the Earth down there, and got crucified by the British press. I tried to explain, but they wouldn’t listen. Music isn’t ‘black’ or ‘white,’ it’s just an orchestra, a choir. To play there wasn’t supporting the apartheid regime. George Benson went there. Diana Ross went there. How come people of color could perform, but not whites? That’s racist in itself. Shirley Bassey went down, saying, ‘For fuck’s sake, I’m half-black and half-Welsh, how bad can it be?’ So when Queen went to South Africa, I thoroughly applauded it. They threw a spotlight on the stupidity of it all and drew attention to the fact that music has no sexual, cultural, or racial barriers. It is for everyone.”

Live Aid’s “global jukebox” would be staged in two vast venues on 13 July 1985. Wembley Stadium and the John F. Kennedy Stadium in Philadelphia were booked. Organization proved a logistical nightmare.

“When Bob first came into my office to discuss this event, I thought he was joking,” remembers promoter Harvey Goldsmith. “In 1985 there weren’t fax machines, let alone computers, mobile phones, or anything else. We were working on Telex and landlines. I remember sitting in my office one afternoon with a big satellite map and a pair of old callipers, trying to map out where the satellite was going to be at certain times. Also, when we went to the BBC, Bob was thumping the table and saying, ‘I want seventeen hours of television’—that was revolutionary. Once the BBC had committed, we could use that as leverage to persuade broadcasters all over the world to do it. It was the first time that had ever happened. It was my job to pick up the pieces and make it work.”

Then came the challenge of persuading rock’s biggest names, some of whom had already contributed to the recording of the charity singles, to perform and help raise further money for the dying. This was to prove a fantastically blatant retaliation by the music fraternity at governments around the world that had failed to act.

As Francis Rossi of Status Quo puts it, “This was the dickheads in rock ’n’ roll, just getting on with it. It does make me angry, when I look back. I believe that if everyone had pulled together—if we’d understood then the magnitude of what could have been achieved—we could have got the oil companies, the BPs and Shells and whoever else, to do their bit. We could have made twenty times whatever it was we raised. Don’t tell me the government couldn’t have legislated to get round the issues with advertising and so on. All big businesses could have got involved, and the result would have been mega. At the time, it was virgin territory. We think about Live Aid differently today. But still, all credit to Bob. He pulled together something which precious few could have achieved.”

How did Geldof get Queen involved?

“Bob asked me to ask the band if they’d be up for it, which I had the opportunity to do when Queen were on tour in New Zealand,” says Spike Edney. “To which they replied, ‘Why doesn’t he ask us himself?’ I explained that he was afraid they would turn him down. They didn’t sound that convinced, but said they might be prepared to consider it. I told Bob, and he approached [Queen manager] Jim Beach officially.”

Geldof later explained how he’d persuaded them.

“I traced Jim all the way down to . . . some little seaside resort that he was staying at, and I said, ‘Look, for Christ’s sake, you know, what’s wrong with them?’ Jim said, ‘Oh, you know, Freddie’s very sensitive.’ So I said, ‘Tell the old faggot it’s gonna be the biggest thing that ever happened—this huge mega thing.’ So eventually they got back and said OK, they would definitely be doing it, and I thought, Great. And when they did do Live Aid, Queen were absolutely the best band of the day. Whatever your personal taste was irrelevant. When the day came, they played the best, they had the best sound, they used their time to the full. They understood the idea exactly—that it was a global jukebox, as I’d described it. They just went and smashed out one hit after the other. It was just unbelievable. I was actually upstairs in the Appeals box in Wembley Stadium, and suddenly I heard this sound. I thought, God, who’s got this sound together?”

Geldof had no way of knowing, and nor did anyone else at the time, that just ahead of their 6:40 p.m. appearance, Queen’s sound engineer James “Trip” Khalaf went out front to “check the system,” and fiddled surreptitiously with the limiters.

“We were louder than anyone else at Live Aid,” confessed Roger Taylor. “You’ve got to overwhelm the crowd in a stadium!”

“I went outside,” said Geldof, “and saw that it was Queen. I looked down over this crowd of people just going crazy, and the band were amazing. I think they were delighted afterwards—Freddie in particular. It was the perfect stage for him: the whole world. And he could ponce about on stage doing ‘We Are the Champions’ and all that, you know? How perfect could it get?”

“We didn’t know Bob at all,” remarked John Deacon in a rare interview. “When ‘Do They Know It’s Christmas?’ was out, that was a lot of the newer acts. For the gig, he wanted to get a lot of the established acts. Our first reaction was, we didn’t know—twenty minutes, no sound check! When it became apparent that it was going to happen, we’d just finished touring Japan and ended up having a meal in the hotel, discussing whether we should do it . . . and we said yes. It was one day that I was proud to be involved in the music business. A lot of days you certainly don’t feel that! But the day was fabulous, people forgot that element of competitiveness . . . it was a good morale booster for us, too, because it showed us the strength of support we had in England, and it showed us what we had to offer as a band.”

“There was nothing very magical about the way we put the set together,” admits Spike Edney.

“We all sat around discussing which songs to play, and eventually hit upon the idea of playing a medley of hits. No great mystery to it—if you’ve got a bunch of songs and you can’t choose, it’s the obvious thing to do. It was all very matter-of-fact, perfect timing notwithstanding, of course. Every member of that band is a nightmare perfectionist . . . and a good thing, too. On the day, it turned out to be amazing.”

“Queen had rehearsed really hard at the Shaw Theatre on [London’s] Euston Road for a whole week, while others just went on and busked it,” remembers Peter “Phoebe” Freestone, Freddie’s personal assistant.

“That’s why they were the best on the day. I remember Freddie being stunned when he launched into ‘Radio Ga Ga’ and saw thousands of hands start going. He was dazzled by that, having never seen anything quite like it before. They had only ever performed that song in darkness.”

Spike Edney remembers things somewhat differently, however, insisting that Freddie was in “full-blown bring-it-on mode,” and that he and the band took proceedings completely in their stride. From what I saw, I have to agree with him. This was Queen’s ultimate moment, towards which they had been building their entire career.

“It was all organized chaos behind the scenes,” Spike recalled. “Everyone backstage was exceedingly engaging and open. No one was being bitchy or trying to outdo each other. Until Queen came on, it was all a bit of a nice summer picnic. Which is not to say that Queen were being calculating and cunning. They just did things the way they normally would, expecting everyone else to do the same. I was stunned to hear certain artists belting out their latest single: that’s not your audience out there! Queen didn’t do that. They just did what Bob demanded. The ‘greatest rock performance of all time,’ as it’s often referred to nowadays. What does that really mean? What it was, actually, was a band at the top of their game doing what they did best and surprising the fuck out of everybody.”

“No one was ready . . . except Queen,” recalls Pete Smith, the show’s worldwide event coordinator and author of Live Aid. “I saw the set on the monitors backstage. The BBC had installed TV monitors all around the artist area. With the many clocks that Harvey had ordered, these TVs kept everyone aware of what stage in the proceedings we were at. Queen tore up the rule book and then rewrote it in twenty minutes flat. The effect was palpable. Live Aid was now cooking on gas.”

At their brilliant best both musically and technically—there was no more professional rock band in existence at that point—Queen’s reputation on the world stage was confoundedly on the wane. Their popularity had slipped due to a plethora of miscalculations, mishaps, and a general, wide-sweeping change in musical tastes. Queen were beginning to feel that they’d had their day. A permanent split was in the cards. They’d talked about it. Thanks to Live Aid, all this was about to change.

Yet why were people so amazed by their electrifying performance? Spike Edney for one couldn’t fathom it.

“This was what Queen were about!” he laughed. “They were well known all over the planet for putting on a terrific show, for giving it all they’d got. They were veterans at stadium gigs, they weren’t exactly novices. This was their natural habitat, and the bigger the audience the better. They could practically do this stuff in their sleep. Queen were surprised that everyone else was surprised, frankly! To them, it was another day at the office. Having said that, we knew when we came off that we’d done it. After Live Aid, Queen found that their whole world had changed.”

Bernard Doherty masterminded publicity for the event, taking care of all the media on the day.

“We knew we had to keep the press sweet, to ensure maximum coverage. I had only eight triple-A laminate passes, but hundreds of press. We had to share them around. One by one I said to everyone: ‘Right, you’ve got forty-five minutes in there, get what you can, get back out. See you in the Hard Rock Café,’ of which there was a ‘branch’ backstage. Backstage was a wagon-train-style scenario, with all the artists’ Portakabins pointing inwards, and Elton cooking a barbecue somewhere in the thick of it all because he didn’t fancy the offerings of the café. David Bailey set his photo studio up in a stinky little corner; he wasn’t proud. Nobody’s conditions were ideal. It was all thrown together on the fly. But somehow it happened. Everyone got in the spirit of the thing, most people left their egos at home, and it worked.”

At the time, Doherty had David Bowie as a client, and was obliged to take care of his needs, too.

“Always a little nerve-racking when you are looking after your artist and doing two jobs at once. In my case, that day, about eighteen jobs. There wasn’t much love lost between David and Elton—they’d obviously fallen out. David came out of his performance OK. Elton did all right. The one musician David was genuinely pleased to see was Freddie. They really were delighted to be together again. They stood chatting, as if they’d only seen each other yesterday. The affection between them was tangible. David was wearing an amazing blue suit, and looked incredibly sharp and healthy. Just before David went on, Freddie winked at him and said, ‘If I didn’t know you better, dear, I’d have to eat you.’ No wonder David went out on stage with such a big smile on his face.”

All day long, Freddie remained relaxed.

“He sat holding court, in that perfectly camp but quite humble way of his,” agrees Bernard. “He knew the power he had over people, but it didn’t go to his head. If he’d been sitting outside a beach hut in Southend-on-Sea, he’d have taken people’s breath away. He was a true star, with that indefinable quality. John Deacon I wasn’t aware of, where was he? And I didn’t see Brian May or Roger Taylor speak to each other all day. They were like a divorced couple at the same party.”

Quo’s Francis Rossi disagrees.

“I don’t subscribe to the theory that Queen were on the point of breaking up then. They seemed like they were getting on all right to me, and we knew the boys in the band pretty well. All bands have differences. They were certainly united in their commitment to the Live Aid cause.”

The backstage area was nonetheless rife with rumors about Queen being on the verge of breaking up.

“It showed,” insists Bernard Doherty.

“Not when they went on, though. If there were differences, they were intelligent enough to put them aside to get on with the job in hand. And they went out there and won. Queen had the wow factor. What else do we remember about Live Aid? The sound going down on the Who. Bono getting in the zone, losing the plot and confounding the others by breaking the rules of performance that day—none of the rest of U2 would talk to him after that.”

Despite Live Aid turning out to be the performance that established U2 as a stadium group with a superstar future, it almost went horribly wrong. Not only did they play a self-indulgent fourteen-minute version of their “heroin song” “Bad,” from the 1984 album The Unforgettable Fire, but Bono punctuated it riskily with blasts of Lou Reed’s “Satellite of Love” and “Walk on the Wild Side,” as well as by bits from the Rolling Stones’ “Ruby Tuesday” and “Sympathy for the Devil.” This left room for only one other song, causing their finale “Pride (In the Name of Love),” an eventual global mega-hit, to be ditched. Then Bono spotted a young girl whom he apparently thought was being crushed in the crowd when the audience, reacting to the singer’s charisma, surged forwards. At the time, it was reported that he had signaled desperately to stadium stewards to pull her free, but that the stewards had failed to understand . . . so Bono leapt from the stage to reach her himself, then hugged her, comforted her, and wound up dancing with her. Subsequent interviews with fans—he kissed and danced with more than one on the day—have revealed that this was more likely a stunt on Bono’s part, to demonstrate how brilliantly he could connect with an audience. Whatever it was, it became an indelible image of Live Aid, resulting in all of U2’s albums reentering the UK charts.

“On the day, though, they really thought they’d blown it,” said Doherty. “Simon Le Bon did blow it, with the bum note of all time. Then there were the critics drooling over Bowie. Phil Collins, playing both Wembley and JFK courtesy of Concorde—though I think a lot of people wished he hadn’t bothered, not least the hastily re-formed Led Zeppelin, who he drummed for at JFK. As for Queen, they did exactly what Bob had asked them to do. I watched from the wings and I was blown away. I was behind Freddie, looking over his shoulder onto the piano, just a couple of feet away from him. I stood watching the audience with some trepidation. You never know: even the greatest acts in the world bomb, and you don’t know why.”

We needn’t have worried. Queen drew from every influence, every which way. They gave it all they had. So many other supreme performers flooded back into my mind at that point: Alex Harvey, the great glam rocker of the Sensational Alex Harvey Band. Ian Dury and the Blockheads. Mick Jagger. Ziggy Stardust and the Spiders. What Freddie displayed better than on perhaps any other occasion was instinctive star quality, as well as a phenomenal grasp of what makes a must-watch show. He conjured up all the genius of vaudeville. It was as if he had studied and absorbed the best-kept secrets of every definitive artist who had gone before him and sorcered a little of all those greats into his own act. It was quite a formula. The ultimate peacock, Freddie seduced us all.

Not, admits Doherty, that he knew Queen were making history that day.

“Not on the day, no. I had headphones on, and a walkie-talkie—no mobile phones back then. I was worrying about Dave Hogan and Richard Young in the pit. I had Bob and Harvey to fret about. It was all going on, I had a lot on my mind. I knew the band were going down well, sure. The crowd was going nuts. Everyone backstage stopped talking to watch them. That was bizarre. Never normally happens . . . Who came on before or after Queen? Hardly anyone remembers. What do I remember? That Freddie Mercury was the greatest performer on the day. Perhaps the greatest performer ever.”

David Wigg, the veteran journalist then writing for the Daily Express, had long been a close personal friend of Freddie’s.

“I was the only journalist allowed to join Freddie in his dressing room as he prepared for Queen’s performance at the biggest show in the world,” he says. “He was very relaxed, and looking forward to getting out there to do his bit.”

“We are playing songs that people identify with, to make it a happy occasion,” Freddie had explained.

Freddie and David discussed the reasons behind Live Aid, and talked about Freddie’s own experiences in childhood.

“He said that he first became aware that he was luckier than a lot of children when he attended an English boarding school in India, and discovered through a boy’s eyes the plight of the country’s poor.”

“But,” Freddie had insisted, “I’m certainly not doing this out of guilt. I don’t feel guilty just because I’m rich. Even if I didn’t do it, the problem would still be there. It’s something that will sadly always be there. The idea of all this is to make the whole world aware of the fact that this is going on. By making this concert we are doing something positive to make people look, listen, and hopefully donate. Neither should we be looking at it in terms of us and them. When people are starving, it should be looked upon as one united problem.”

Freddie openly admitted to “Wiggie” that when he saw TV film of Africa’s starving millions, he had to switch off his set.

“It disturbs me so much, I just can’t watch it. Sometimes I do feel helpless, and this is one of those times I can do my bit. Bob has done a wonderful thing, because he actually sparked it off. I’m sure we all had it in us to do that, but it took someone like him to become the driving force, and actually get us all to come together.”

For one concertgoer, that day was the more overwhelming for the fact that this was his first rock experience. Jim Hutton, the humble hairdresser who became Freddie’s partner shortly before Live Aid, went on to share the rest of Freddie’s life. Little could he have known that day that, just six years later, he would be helping to prepare his lover for burial. Conveyed to the concert in grandeur as Freddie’s other half in the star’s own limousine, it was the first time Jim had ever attended a gig of any kind, let alone watched Queen play live.

“Talk about chucking me in at the deep end,” laughed Jim. “I was a bit blown away by all the glamorous superstars, to be honest. Every member of the band had his own trailer. All the wives were there, as well as Roger’s and Brian’s children. Freddie knew everyone. He took me to meet David Bowie, who I’d actually met before, when I cut his hair. He even introduced me to Elton John as ‘my new man.’ Freddie didn’t need time to get ready, he was just going on stage in what he was wearing when we left home—a white vest with a pair of faded jeans. He also had on a pair of his favorite trainers, a belt, and a studded amulet. When it was their turn to go on, he knocked back another large vodka tonic and said, ‘Let’s do it.’

“I walked with him to the stage, and kissed him good luck. Not that he needed it. To hear them playing those songs live—a bit of ‘Bohemian Rhapsody’ with Freddie on the piano, ‘Radio Ga Ga’ with the crowd clapping wildly in unison, ‘Hammer to Fall,’ then Freddie on his guitar for ‘Crazy Little Thing Called Love,’ and ‘We Will Rock You,’ and ‘We Are the Champions,’ thundering away . . . to a simple guy like me, this was all just mind-boggling. Then later on, once it had got dark, Freddie and Brian back on stage together, just the two of them, performing that wonderful ballad ‘Is This the World We Created . . .?’ They had recorded it quite a while before Live Aid, hadn’t they, but it was as if they had written it especially for the occasion. The words were so right, and the way Freddie sang them was just magical. It moved me to tears, as Freddie often did.”

At last, Jim, who died from cancer in January 2010, nineteen years after Freddie’s death, had seen his rock-star lover at work.

“He gave it everything up there. He amazed me. Then, when he was off, he seemed glad it was done. ‘Thank God that’s over,’ he laughed. Another large vodka, and he was calm. We did stay until the end to catch up with everyone, but Freddie didn’t want to bother with the after-show party at Legends nightclub. Instead, we went home to Garden Lodge like an old married couple, to watch the rest of the American leg on television.”

Conspicuous by their absence that day were Freddie’s own parents. Although often in attendance at Queen’s UK concerts, they chose instead to witness this spectacle at home.

“It was such a huge event, it would have been too complicated,” recalled Freddie’s mum Jer, suggesting that she and Freddie’s father, Bomi, would have been overwhelmed by both the crowds and the logistics of getting to and from the stadium. “So I watched it on television. I was so proud. My husband turned to me and said, ‘Our boy’s done it.’ ”

From the viewpoint of professionals charged with transmitting and recording the event, Freddie’s contribution had been little short of sensational. Mike Appleton, former executive producer of The Old Grey Whistle Test—the influential BBC television rock series—remembers Mercury’s performance as “fascinating.”

“For a start, he was not even supposed to go on. Doctors had already said that he was too ill to perform. His throat was terrible, from a cold or something. He wasn’t well enough, but he absolutely insisted. It happened that he and Bono of U2 wound up as the most successful performers of the day.

“It was so interesting to see Freddie through the monitors—I was shut away in a sweltering OB truck all day long. We were literally building a program live on air as we went. Come five o’clock and we were flipping live to JFK—alternating twenty minutes here, twenty minutes there, let’s put an interview in here, a live bit from earlier there, some highlights of the first hour in this slot . . . it’s actually very exciting television, and the only way I like to work. Freddie simply came on, took immediate possession of the stage, coolly and calmly, and then proceeded to take possession of the audience.

“Queen had at that point been off the boil for a while, having made no significant impact with an album for some time. The Live Aid experience wound up putting them back on the map, and had the same effect on the music business as a whole. Overall, sales went up. Live Aid proved to be a tonic for the entire industry. As Freddie was the out-and-out star of the day, he was undoubtedly the main ingredient of that tonic. He was more dominant that day than I’d ever seen him before. The day may have belonged to Bob emotionally. It definitely belonged to Freddie musically.”

Mike later received the BAFTA [British Academy of Film and Television Arts] Award for Live Aid as Producer of the Best Outside Broadcast.

Dave Hogan, who captured the show in stills, shares Appleton’s opinion.

“Only six of us were chosen as Live Aid’s official photographers,” reveals the fabled Sun lensman known as “Hogie” (who is no stranger to a splash headline himself—“Maimed by Madonna” was his Warholian moment).

“We were shooting for the Live Aid souvenir book, so we weren’t stopped from going anywhere,” he recalls.

“It was obvious to everyone on the day that Freddie was the main man—but not until he actually got on stage. Freddie wasn’t a limelight-grabber when he wasn’t on. His behavior was gentlemanly and low-key, compared to most. No one realized how powerful he was until he went out there. At that point, we knew, this is it. I remember him launching into ‘Radio Ga Ga.’ It wasn’t even dark, he was whipping up all this magic in daylight. That ocean of fans clapping and stamping together just sent shivers down your spine. For us, it was heaven. This is the moment you want. He stole it. The day was full of fantastic moments—Bono leaping into the crowd, McCartney’s first live performance since John Lennon was assassinated. But what I saw Freddie do that day took my breath away. He engaged with every single person present. Total unison. Nobody has done that, before or since. I think he was the only one who could do it.”

Thus, the cream of rock sang and danced to feed the world. It has been repeated ad nauseam that Queen’s performance was the most thrilling, the most moving, the most memorable, the most enduring—surpassing as it did the efforts of their greatest rivals.

“By far the most extraordinary,” agrees radio presenter Paul Gambaccini. “You could sense a frisson backstage as heads rose towards the monitors like dogs hearing a whistle. They were stealing the show, and they would regain a stature they would never lose again.”

The other members of Queen were the first to praise their front man.

“The rest of us played OK, but Freddie was out there and took it to another level,” said Brian, with typical modesty. “It wasn’t just Queen fans. He connected with everyone.”

As he later elaborated to me in an emotional interview at Queen’s Pembridge Road offices, “Live Aid was Freddie. He was unique. You could almost see our music flowing through him. You couldn’t ignore him. He was original. Special. It wasn’t just our fans we were playing to, it was everyone’s fans. Freddie really gave his all.”

Of all Queen’s 704 live performances fronted by Freddie, it remains their most iconic, their finest hour. Live Aid gave the band the perfect opportunity to demonstrate that, stripped of props and trappings, of their own lighting rig and sound equipment, of fog and smoke and other special effects, without even the natural magic of dusk and with fewer than twenty minutes in which to prove themselves, they were unchallenged sovereigns who still had what it took to rock the world. They would now embrace the unequivocal fact that Queen were greater than the sum of their parts. They had no way of knowing that their finest hour was already behind them. United in exultation, recommitted to the cause, all thoughts of solo careers shelved—for the moment, at least—they were soon to discover that their glittering, second-chance future with Freddie would be tragically short-lived.

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40 of 42 people found the following review helpful.
An unbiased portrait of the Great Pretender
By MoVwatcher20
I will say it right now: this book is not perfect, far from it. However, for Jones (arguably the least-acquainted biographer of the late Mr. Mercury)to pull together a book as solid in its facts and unprejudiced in its content is a true accomplishment to which even the harshest of critics would have to tip their hats. I am familiar with the other biographies of Freddie, and while they certainly contain various degrees of accuracy, Jim Hutton and Peter Freestone were not writers by profession (also, some of the details in the formers' publication were a bit too graphic for me-meaning no disrespect) and therefore, to get to sit down and read the work of someone who not only had an ongoing professional relationship with Freddie Mercury, but whose job it is to document the lives of musicians, is very refreshing. I am not through the book yet, but far enough to have a solid idea of how the writer wants to come across as a biographer; which is to not bash the reader over the head with sentimentality or shove meaningless details down their throat just to prove they did their homework. Jones is not out to gain familiarity for herself nor fame. She does not want to reap benefits or brag about her personal relationship with the great musician. She is quite simply telling the story of one of the worlds' greatest musicians (dead or alive) in the most unbiased, most straightforward way possible. Jones serves to tell the events as they were, how they were, and why they were without jumping to conclusions or trying to establish all information as concrete. I admired her approach very much, the book is written well and at no time did it lose or bore me. I am dying to finish it and I have a feeling I will read it again.

This book details the rocky but legendary rise of Queen, and in particular, lead vocalist Freddie Mercury. It also delves into the early life of one of music's most flamboyant characters, as well as his quest for success, self discovery and love. We are also introduced to some of the most important players in Freddie's life, including his bandmates John Deacon, Brian May and Roger Taylor, his friends, employees, family, and to a few of his most significent romantic partners, including the late Jim Hutton, Barbara Valentin, and of course, Mary Austin. The book also features 32 pages of photos that serve as a visual timeline of Freddie Mercury, beginning from his childhood to his years with Queen and ending around the time of his death.

As a Queen fan, I loved this book and the journey it took me on. I recommend this book to other die hard Queen fans, as well as anyone who appreciates rock'nroll as a business and as an art form. I'm holding off on giving this five stars only because I feel anyone who is not atleast a mild fan of rock music or Queen would not have much to grab hold of. A great read, I hope to see much more work from this author.

28 of 29 people found the following review helpful.
A thorough character study
By Mark Norris
Reading this biography it's evident the author had little or no interaction with her subject but still manages to capture him. While books by "confidants" Peter Freestone and Jim Hutton are full of anecdotes (including some jaw-droppingly disrespectful ones), Lesley Ann-Jones is removed enough to see the totality of Freddie Mercury, a man of extremes who seemed destined for a short but remarkable life. He was highly intelligent but not an intellectual, guided by impulses and addictions as well as an unstoppable work ethic. Jones's writing is tangential but in a good way; she's researched not only Mercury but those around him, including studio executives and producers, and she gives specific names of restaurants and bars Freddie would frequent in cities around the world, which allows the reader to do his own research on Google.

This book also highlighted the extent to which the man transformed himself -- out of young Fahrook Bulsara from a provincial Persian upbringing -- to something completely out of his imagination: Freddie Mercury. Mercury was totally into creating an illusion. He was arrogant and cavalier. But that awkward, effeminate Parsee with the big teeth and the shy laugh was still seen in not-so-infrequent glimpses.

On one hand you could write a biography specifically about Freddie's music, and then a separate biography about his sexual exploits, and perhaps they would appeal to two entirely disparate groups of readers. Unlike previous Mercury biographies, this one balances both facets nicely.

Jones quotes a lot of Freddie's acquaintances as is not afraid to contrast contradictory observations. Just as with any other human being, Freddie was seen differently by different people. Many claimed to be close to Freddie, but I think in the end, no one truly was. The book is not just about Freddie but about celebrity and that old adage of "Be careful what you wish for." I shudder to think, if Freddie is watching, what he must think of those trusted friends who have pawned off his legacy, turned his hard work into a "brand" and smeared his image by revealing intimate details. But if he is watching, I think he'd be absolutely delighted by the fans who love him more than ever.

32 of 35 people found the following review helpful.
Interesting Collection of Interviews Ruined by Poor Taste
By C. Kasten
While this book is very interesting, the "unprecedented access" the author had seems to be the sum of press touring and an uncomfy evening spent at a bar with Mercury fearing he'd acknowledge she was a journalist. She opens with this heavy-handed bit to remind us that *she was there*. The rest is a cobbled together collection of interview quotes and rehashes by folks that ran out of other options for reminding the public that they once were star... um... companions. This feeling is not helped by the inclusion of a number of photos of the author with everyone in the world BUT the actual members of Queen.

Hoping that this "outsider's view" would be an asset, I read the bulk of the book with interest and was pleased that the author used a roughly musically-cued format. Though I am a life-long Queen fan, I have shied away from the many books written up to this point. I figured two decades down the pike from Freddie's death, maybe this one would be mature. Up until the point of Freddie's death in the timeline, it fulfilled that expectation.

I feel that there is a great deal of value in public figures being open about their sexuality if they choose and, most importantly, that Mercury's death contributed a great deal toward the current climate of acceptance for those battling HIV/AIDS. The details of how those closest to him dealt with the reality of his illness and death could help those dealing with issues of sexuality and HIV/AIDS today. I can even wrap my head around how a calm statement on the speculation of who Mercury contracted HIV from might open a dialogue about the disease and put wild rumors to rest. So, well done there, I suppose.

{{SPOILER?}}
However, I don't care if you're discussing a rock star or someone's Grandma, one deserves dignity in death. No one should ever have their bodily functions detailed at the moment of their death, much less someone as admittedly proud as Freddie Mercury. The worst is that the tale is told to "prove" who was in the room at that moment. Shame on them and shame on the author for repeating it. Scoop the band squabbles if you think it will sell more books, but the gory details of Mercury's last moment were in bad taste.

The dust jacket says, "Exactly the sort of tribute that Mercury himself would have wanted." I think it's a safe bet that even the most casual fan knows Freddie wouldn't want his actual in extremis dirty laundry run through the streets even in the most adoring of terms. Many with a deep love and respect for Mercury will be shocked all over again by the lengths at which people (especially the author) will go to demonstrate their intimacy with the famous. We all love the odd shred of gossip and of course we're reading a book about a public life, but that bit was irrelevant and disrespectful, utterly ruining an otherwise interesting book for me.

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Tuesday, April 8, 2014

[V422.Ebook] Ebook Medical Equipment Maintenance: Management and Oversight (Synthesis Lectures on Biomedical Engineering), by Binseng Wang

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Medical Equipment Maintenance: Management and Oversight (Synthesis Lectures on Biomedical Engineering), by Binseng Wang

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Medical Equipment Maintenance: Management and Oversight (Synthesis Lectures on Biomedical Engineering), by Binseng Wang

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Medical Equipment Maintenance: Management and Oversight (Synthesis Lectures on Biomedical Engineering), by Binseng Wang

In addition to being essential for safe and effective patient care, medical equipment also has significant impact on the income and, thus, vitality of healthcare organizations. For this reason, its maintenance and management requires careful supervision by healthcare administrators, many of whom may not have the technical background to understand all of the relevant factors. This book presents the basic elements of medical equipment maintenance and management required of healthcare leaders responsible for managing or overseeing this function. It will enable these individuals to understand their professional responsibilities, as well as what they should expect from their supervised staff and how to measure and benchmark staff performance against equivalent performance levels at similar organizations.

The book opens with a foundational summary of the laws, regulations, codes, and standards that are applicable to the maintenance and management of medical equipment in healthcare organizations. Next, the core functions of the team responsible for maintenance and management are described in sufficient detail for managers and overseers. Then the methods and measures for determining the effectiveness and efficiency of equipment maintenance and management are presented to allow performance management and benchmarking comparisons. The challenges and opportunities of managing healthcare organizations of different sizes, acuity levels, and geographical locations are discussed. Extensive bibliographic sources and material for further study are provided to assist students and healthcare leaders interested in acquiring more detailed knowledge.

Table of Contents: Introduction / Regulatory Framework / Core Functions of Medical Equipment Maintenance and Management / CE Department Management / Performance Management / Discussion and Conclusions

  • Sales Rank: #1748885 in Books
  • Published on: 2012-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .20" w x 7.50" l, .36 pounds
  • Binding: Paperback
  • 86 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great read and resource
By Larry Fennigkoh
Anyone interested in, aspiring to become, or for those currently involved in the management and maintenance of medical devices will find Dr. Wang’s book a particularly good and timeless resource. Packed into a concise, well-referenced, and well-illustrated 70 pages, this book is a nice read and loaded with practical insight, time-tested, and universally-applicable requirements and recommendations. Starting with and built upon a regulatory framework, this book covers the essential components of an effective medical equipment maintenance and management program – including clinical engineering department management and critical performance monitoring issues. The appendix alone contains five pages of an especially rich and useful listing of internet-based information and data sources. Insuring that a hospital’s medical devices are properly and consistently managed and maintained to the highest reasonable level of safety and performance is no trivial task. This book offers help and guidance to those healthcare technology managers who are trying to do.

0 of 0 people found the following review helpful.
SMART
By Ann A. Judd
Excerpt from Book Review for ACCE News: Tom Judd, ACCE Advocacy, March 2013
Dr. Wang is SMART. So is his new book, just released in 2012. Let's find out why.

The book's content-scope: Regulatory Framework; Core Functions; Clinical Engineering (CE) Department Management; Performance Management; Challenges; Sample Policies; Internet-Data Sources.

Specific
Safety and affordability. Core foundations "laws, regulations, codes, and standards":

Examples: federal/state laws/regulations enforced through CMS - e.g., Medicare accounts for 47% of all U.S. healthcare reimbursement, FDA, OCR (e.g., HIPPA), OSHA, and FEMA, often via hospital accreditation (e.g, TJC). Or standards and codes from NFPA and AAMI.

Re affordability, book is aimed not only at better informing Medical Equipment Management (MEM) practitioners, but overseers as well, e.g., "hospital COO, CFO, VP of Support Services, Supply Chain, Information Technology-IT ... and hospital administrators". "Studies have indicated that annual medical equipment maintenance and management cost is approximately 1% of the total hospital budget, so a 500-bed hospital spends typically around $5 million/year."

Re safety: "In addition to its high maintenance costs, medical equipment is often involved in patient incidents that resulted in serious injuries or deaths."

Measurable
Two (of several) examples cited - Total cost of ownership, and Reliability, usually measured by the availability of equipment for clinical use. An extensive Table defining "Failure Codes" that can help CE departments "determine appropriate adjustments to the maintenance program."

Attainable and Relevant
Sample balanced scorecard for a CE Department: service strategies, efficiency, effectiveness, staff motivation and growth potential.

Timely
In this era of Electronic Medical Records (EMRs) and medical devices central to attaining Meaningful Use, Dr. Wang concludes with examples that ongoing and timely course corrections are vital to hospital and healthcare management success.

Reviewer's Conclusion
I strongly recommend this resource for the full gamut of healthcare stakeholders: new and experienced Clinical Engineers, for those preparing for CCE certification exams, as well as for those healthcare leaders that will either oversee or work alongside clinical engineers in the U.S. and around the world.

0 of 0 people found the following review helpful.
This book has helped me understand how clinical engineering related ...
By Luis Fernandez
This book has helped me understand how clinical engineering related processes in healthcare organisations in the USA work. Being a biomedical engineer working in Mexico, this has given me a major insight and orientation on how to develop as a clinical engineer. Many congratulations on the authors and contributors work.

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Friday, April 4, 2014

[X951.Ebook] Download Ebook Toyota's Supply Chain Management: A Strategic Approach to Toyota's Renowned System, by Ananth Iyer

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Toyota's Supply Chain Management: A Strategic Approach to Toyota's Renowned System, by Ananth Iyer

  • Published on: 2009
  • Binding: Paperback

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Inbound Marketing For Dummies, by Scott Anderson Miller

Don't chase business—bring new customers to you!

Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.

A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer.

  • Build a reliable inbound marketing team
  • Develop deeper relationships with your customers
  • Convert inbound traffic into revenue
  • Combine inbound and outbound marketing strategies to optimize your business' resources

Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

  • Sales Rank: #1508063 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .75" w x 7.40" l, .0 pounds
  • Binding: Paperback
  • 384 pages

From the Back Cover

Learn to:

  • Build your inbound marketing team
  • Develop relationships with your customers
  • Convert your inbound traffic to sales
  • Attract more website visitors

Instead of chasing customers, use your digital resources to bring them to you! Here's how

Inbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn—quickly and easily—from the step-by-step instructions in this book.

  • Big business or small — see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers
  • You have the resources — learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors
  • Get started — understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions
  • Dig deeper — discover ways to get into the mind of your customer using keywords and product purchase maps
  • Content is king — take advantage of all your content channels to educate, engage, inform, and convert customers
  • A perfect landing — create website landing pages that lead to sales
  • Measure your success — discover how to use Google Analytics and user testing to fine-tune your plan
  • Open the book and find:

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    • Techniques you can implement right away
    • The 3-step inbound process
    • Tips on understanding dynamic consumers
    • Secrets of attractive websites
    • When pay-per-click pays off
    • How to attract customers with content
    • Sales and marketing software to consider

    About the Author

    Scott Anderson Miller is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    If you are interested in Inbound you need to check out this book
    By B
    I was blown away by Inbound Marketing for Dummies. Not at all what I was expecting for a "for Dummies" book. I expected some surface level information that left me desiring more information. What I got was a step by step blueprint into how to diagnose the online performance of a business, create a comprehensive inbound marketing strategy, and then implement that strategy for any business.

    Scott goes way deeper than keyword research and creating content and covers mapping out customer purchase paths, optimizing websites for conversions, creating call to action maps, user testing, A/B testing, email marketing nurture campaigns, . This is no surface level book.

    Someone told me a few days before I got this book: "there is no blueprint for inbound" and I totally agreed. And then I went through this book and created my blueprint. Thanks Scott! Seriously best $25 donation I've made in a long time.

    1 of 1 people found the following review helpful.
    If you want to stay in business you need to read this book
    By Mike W
    The author Scott Miller did a great job of explaining the InBound Marketing process.
    I now understand why I need help to transition my marketing resources from traditional media to online marketing.

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    Thursday, April 3, 2014

    [K281.Ebook] Free Ebook Letters from an Actor, by William Redfield

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    • Sales Rank: #982922 in Books
    • Published on: 1984-04
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.25" h x 5.50" w x 1.00" l,
    • Binding: Paperback
    • 256 pages

    Most helpful customer reviews

    2 of 2 people found the following review helpful.
    Great storytelling and instructional at the same time!
    By Lori A. Mello
    All I can say is WOW! This book is pure artistry! I didn't realize that William Redfield, was a man of so MANY talents but he was. I have loved him as an actor since I was a kid and as an adult I look back on all of those performances and appreciate them even more from my 51 year old perspective. He was an actor who studied, took his profession seriously, and didn't get any easy breaks despite that handsome face of his. It appears (although I didn't know him personally of course) that he worked as long as he could even being so ill. He is a personal hero of mine. I can't imagine what it was like to work being ill and I know there aren't many actors who take this work as seriously as he did. From the moment I started reading this book I was truly mesmerized. He has the ability to bring all of this to life. In reading this I felt like I was in the room with Liz and Dick, that I was at rehearsals with all of them, that I was sitting watching Sir John attempt to direct his very strong actors! I feel like I've discovered a new friend -- William Redfield -- because it feels as you read this like he is talking directly to you. That is a GIFT! Not all writers are good writers even when they're published and not all writers can make you feel as if you are THERE with them, in the moment, experiencing it all. I've participated in college and community theater as an actor -- nothing like his experiences of course -- but I can really, really relate to most all of what he is saying here. Again, WOW. We miss you Mr. Redfield. Thanks for sharing your many gifts with us.

    0 of 0 people found the following review helpful.
    Five Stars
    By Norma V. Frank
    One of the best books on acting, ever.

    5 of 5 people found the following review helpful.
    One of the best theatre books ever
    By Alan
    I can do nothing more than echo the praise of the other reviewers. This very personal account of the rehearsal process and out-of-town tryout of the 1964 Broadway production of "Hamlet" that starred Richard Burton and was directed by John Gielgud is truly fascinating. William Redfield was a superb actor who could also write well, even though there are a handful of passages that perhaps should have been edited out.
    I don't know of any book that gives you a better feeling of what it's like to be in rehearsal and trying to piece together a performance as everyone around you is trying to do the same. Redfield's account of a group of major actors--apart from Redfield and Burton, the cast included Alfred Drake, Hume Cronyn, Eileen Herlie, John Cullum, George Rose, George Voskovec, and Barnard Hughes--working under a director of undoubted genius who is somehow not really helping anyone much definitely makes you feel what it must have been like to be part of that.
    If you're an actor, a director, or just love theatre, you will probably find this book fascinating.

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    Wednesday, April 2, 2014

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    • Sales Rank: #6243335 in Books
    • Published on: 2013-03-29
    • Binding: Hardcover
    • 1056 pages

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