hearts: October 2011

Friday, October 28, 2011

[H550.Ebook] Download Ebook Customer-Centric Marketing: A Pragmatic Framework (MIT Press), by R. Ravi, Baohong Sun

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The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions.

The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference.

This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.

Sales Rank: #903915 in Books
Published on: 2016-03-18
Original language: English
Number of items: 1
Dimensions: 9.00" h x .44" w x 7.00" l, .0 pounds
Binding: Paperback
152 pages

Review

The current practice in customer centricity focuses on having customer-level behavioral data and using those data to construct customer lifetime values from which allocation decisions can be made through segmentation. In this book, the authors go beyond current practice in marketing decision making by developing state-of-the-art dynamic optimization models that help to make allocation decisions that maximize long-term profit.

(Russ Winer, William H. Joyce Professor of Marketing, Stern School of Business, New York University)

Ravi and Sun show how cutting-edge methodology can be employed to maximize customer lifetime value, not merely measure it. The authors delineate four critical steps to doing so. They show how this process is enhanced by learning how each customer evolves over time, and how firms can manage that evolution.

(Scott A. Neslin, Alfred Wesley Frey Professor of Marketing, Tuck School of Business at Dartmouth College)

About the Author
R. Ravi is Andris A. Zoltners Professor of Business, Rohet Tolani Distinguished Professor, and Professor of Operations Research and Computer Science at Carnegie Mellon University's Tepper School of Business.

Baohong Sun is Dean's Distinguished Chair Professor of Marketing, Associate Dean of Global Programs, and Director of the Customer Information Management Center at Cheung Kong Graduate School of Business (New York).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Danielle Dean
Great product and great service!

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Tuesday, October 18, 2011

[W948.Ebook] Get Free Ebook Detached: Surviving Reactive Attachment Disorder-A Personal Story, by Jessie Hogsett

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DETACHED! SURVIVING REACTIVE ATTACHMENT DISORDER is the true story of a young boy who never "attached" or "bonded" with his alcoholic mother. He felt unloved, uncared for, unsafe, sad, lonely and extremely angry. As he grew up, he, like most Reactive Attachment Disordered kids, acted out, exhibiting severely antisocial, even violent, behavior. You will travel back in time to view a young childs life through his own eyes. You will see an innocent boy become a severely emotionally disturbed teen. Then, against all odds, you will read about miracles few ever thought possible.

Sales Rank: #264749 in eBooks
Published on: 2011-09-26
Released on: 2011-09-26
Format: Kindle eBook

Most helpful customer reviews

12 of 14 people found the following review helpful.
What we need to know about in parenting a child w/ RAD
By Melody Brewer
I don't think this is about the format of the book as much as the content of the book! As a self-published book Jessie did an outstanding job presenting his story. I believe his purpose was to educate and to present information from the heart. Who better to discuss this life altering diagnosis as one who lived it! I wish this book had been a round 22 years ago. My step daughter has reactive attachment d/o and I know I parented her wrong. Expecting a child who never attached to act like one who did, was one of the biggest mistake I made in trying to parent her. I have since gone on to get my master's degree in social work and have worked with many, many children who have RAD. I know from this work that the story presented by Jessie is an accurate portrayal of RAD. His suggestions for helping a child w/ RAD were right on. If you are parenting a child w/ RAD or know a child with RAD I highly recommend this first person account of this disorder.

6 of 7 people found the following review helpful.
Wish I had known about this book before
By Ines M. Miyares
As a parent of two adopted sons, one who has had struggles with attachment, respect and empathy, and one who has textbook RAD, I found this book so helpful. I have had to make the tough calls that Jessie Hogsett's parents had to make. This is a must read for parents with RAD kids and for parents considering adoption foster care. It was so helpful to see RAD through the eyes of a survivor. It helped me understand my son's so much better. I felt like I was reading their autobiographies. If you have a child with RAD, this book will help you be armed to hold on tight, even while making the tough calls for what is best for you child.

5 of 6 people found the following review helpful.
Great insight in to what my adopted children might be thinking
By Heather French
I really enjoyed this book. As a mother of 5, 4 of which are adopted from foster care it gave me great insight to some of the things that might be going through their heads. I applaud Jessie for being brave enough to put his story out their for the world to read and to help thousands of adoptive parents better understand what is going on with their child(ren)

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Friday, October 14, 2011

[R537.Ebook] PDF Ebook The Great Indian Novel, by Shashi Tharoor, Shashi Tharoor

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The Great Indian Novel takes its title not from the auther's estimate of its contents but in deference to its primary source of inspiration, the ancient epic the Mahabharata.

Sales Rank: #1016255 in Books
Published on: 1989-04
Original language: English
Number of items: 1
Dimensions: 7.76" h x .98" w x 5.04" l, 1.10 pounds
Binding: Paperback
423 pages

From Publishers Weekly
The delightfully suspect and satirical tone of Tharoor's title informs and enlivens his monumental tale. In an opening disclaimer, the author cites the Mahabharata , an ancient Hindu epic, as the source of his inspiration. The story he retells, however, is also a thinly veiled account of the people and events that shaped India during the struggle for independence from British rule. Tharoor recasts these in a mythological, fictive realm, skillfully interweaving elements of traditional Eastern and Western literature. The epic, the sonnet, the novel and the folk tale all help to shape the narrative, just as history and myth, dream and reality intertwine in every chapter, calling into question the validity of categories. "One must be wary of history by anecdote," warns the narrator; one must be wary of "history" itself, suggests Tharoor. Despite his stereotypical treatment of British and Indian characters, he animates history with the imagination of an artist and the philosophy of a sage. Throughout, Tharoor appropriates titles, phrases and figures from the work of a pantheon of "first-world" writers, ranging from E. M. Forster and Rudyard Kipling to Ernest Hemingway and Arthur Koestler (and even including his contemporary Salman Rushdie)--a subtle but potent reversal of the traditional tide of cultural colonialism.
Copyright 1991 Reed Business Information, Inc.

From Library Journal
Basing his convoluted story on the Mahabharata , with its 18 chapters or Parvans and similar incidents or characters (e.g., a blind king; five brothers sharing one wife), Tharoor coalesces myth, dreams, folklore, religion, and legend in this first-person, near-death life narration of Ved Vyas. The reader suspends disbelief as the garrulous old man omnisciently relates secret conversations, lustful couplings, the assassination of Ganga Data (read Ghandi), and the intimacies of Lord and Lady Drewpad (read Mountbatten). Overambitious Tharoor amalgamates the epic's components with India's freedom struggles with Great Britain. Intermittently humorous, satiric, and fantastic, with word-play and recurrent verse, this work is most effective when discussing Data/Ghandi: his enemas, celibacy, hunger strikes, and tragic failure to bring peace and well-being to India, where today corruption and double-dealing insidiously multiply.
- Glenn O. Carey, Eastern Kentucky Univ., Richmond
Copyright 1991 Reed Business Information, Inc.

Review
“

Shashi Tharoor’s first novel ranks him with political satirists such as Skvorecky, Aksyonov, Voinovich, Fuentes.

” (Washington Post Book World)

Most helpful customer reviews

0 of 0 people found the following review helpful.
A great novel.
By Tarun Gudipaty
Love the book. This is my second copy as I left my original at home with my parents. A must read for anyone interested in Indian politics. Tharoor is one great writer.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great book

18 of 19 people found the following review helpful.
Nothing new under the sun.
By Patrick Carroll
For me, the book works in a number of ways:
1. Recasting the Mahabharata into modern India.
Two bits struck me: the story of Karna, the driver's son, and Drona teaching the Panduva. The first because of the way personal brilliance can be discounted on the basis of family tree; the second for the retelling of aiming at the crow and Drona's promise to Arjuna.
2. The names.
Apart from the characters from the Mahabharata, there's also whole new cast of characters who reflect the modern world. Two names stand out in my mind. "Gaga Shah" is the story's name for the Aga Kahn. Given the antics of the various Aga Kahns, "Crazy Emperor" is not a bad characterization. Then there's Zinna as Karna - "The Hacker Off" - hacking off Pakistan - "Karnistan" - for himself.
3. Showing the relevance of myth.
Personally, I have a tendency to discount the mythos in favor of the logos, but mythos comes first, and recurs. Casting the Mahabharata onto modern history is a great way to show there's nothing fundamentally new under the sun.
This book made for a great over-Christmas, by-the-fire-with-an-adult-beverage read.

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Sunday, October 2, 2011

[X704.Ebook] Get Free Ebook Research Methods for Clinical Therapists: Applied Project Design and Analysis, 4e, by Carolyn M. Hicks BA MA PhD PGCE CPsychol

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This text provides a comprehensive introduction to research for allied health students and practitioners of all levels of experience. It offers an overview of major research approaches with emphasis on experimental methods and data analysis. With an aim to demystify research methods and statistical analysis, this book makes it easier for practitioners to conduct their own research and be able to critically evaluate published material.

Practical coverage directly relates what is learned to the clinical situation.

Efficient, to-the-point information provides a straightforward description of research design issues.

Activity "boxes" encourage the reader to apply what they are reading to their own clinical research and practice.

A full and detailed glossary gives definitions of the inevitable jargon involved in research.

The writing style is easy to read, free of technical research language and jargon.

Bold, to-the-point coverage demystifies a subject many are afraid of.

Key concepts are highlighted throughout the text, making important terms and ideas easy to find.

This book includes comprehensive examples, relevant to all clinical therapeutic groups.

Overall revisions keep the material in this book up-to-date.
New information on calculation of sample size and effect size features material of increasing importance in the field.
Updating of all references keep the reader current with the latest real-world work in the field.
Additional student activities within the text offer the reader even more help in learning new material or brushing up on the latest.
New appendix features an exceptional critique of a published research paper.
Two-color format makes the text visually appealing.

Sales Rank: #2785592 in Books
Published on: 2004-05-18
Original language: English
Number of items: 1
Dimensions: 9.69" h x .74" w x 7.44" l, 1.41 pounds
Binding: Paperback
352 pages

Review

Chiropractic Journal of Australia, December 2004 "The new inclusions in this edition significantly strengthen the work. This new edition is a solid contribution." "My principal reason for recommending Reserch Methods for Clinical Therapists is that not only can I understand it, I even enjoyed reading it and in statistical language that is a highly significant measure." Dr David Cockburn; Clinical and Experimental Optometry; Vol.88 "The book is intended to reduce the fear associated with statistics and research, and is successful in achieving this. The is a must for all clinical departments endeavouring to practice evidence-based health care, and woudl be useful for undergraduate students and clinicians of all grades." Rachel Garrod

"This is the latest edition of a well established research text that aims to inform the reader about the design and analysis of experimental studies. It provides wide coverage of all aspects of experimental deisgn relevant to therapists including dissemination and critical evaluation." PGM, 2010 Vol. 27:1

Most helpful customer reviews

1 of 1 people found the following review helpful.
I found this book very useful when I was asked to do a research project ...
By Valerie Offeman
I found this book very useful when I was asked to do a research project during my OT level II fieldwork. I knew what type of experiment I wanted to do, but was having trouble with the statistical aspect of the project. This book did a nice job of explaining step by step how to chose your statistical test depending on your experimental design. It also walked you through step by step how to do the calculations. I had tried looking online for answers to my questions, but just became more confused. This book cleared things up for me very nicely.

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